“Even though I learned about a multitude of other statistical distributions when I studied statistics and probability theory, I too held the intuitive view that most things follow a bell-shaped distribution. Yet they don’t. Let me tell you why, and why it matters greatly.”
Leadership and managing people
Customer perception is how customers feel about a product and brand, based on all their interactions with your company. Understanding how your customers perceive your company can help you improve your marketing, spot opportunities to improve your service delivery, and grow your business. Because customer perception is wide reaching and impacted by almost every part…
Cognitive bias has been identified as a frequent cause of business failure. Research suggests that entrepreneurs consistently exhibit greater overconfidence than people in other professions. Shepherd and Wiklund 2006 share the following quote from one entrepreneur who “burned through more than $20 million trying to launch a Web-based business” ” ‘Looking back on it, my…
Happy International Women’s DayDid you know the meaning behind the observance of this day? Check out this brief history of IWD.This year’s theme is Break The Bias. #internationalwomensday#womeninbusiness#womenempoweringwomen#womensupportingwomen#womenentrepreneurs#womeninresearch#womenindata#breakthebias#didyouknow#bizectconsulting
David Ogilvy was a British advertising tycoon, known as the “Father of Advertising”. He attributed the success of his campaigns to meticulous research into consumer habits.His creative process to generate big ideas involved gathering data and using these insights to devise original, creative ideas. “Big ideas come from the unconscious,” he wrote. “But your unconscious has to…
Understanding age-related risks posed by Covid-19. There is a misconception that the effects of the virus are not as consequential as the media is reporting. Let’s stay informed.Data sourced from Center for Disease Control and Prevention https://www.cdc.gov/ (Dec 31, 2020)
bizectconsulting It’s World Wildlife Day! A day meant to observe and have conservation about the environment and the creatures that inhabit it, and the threats posed to them through our activities. The Guardian @guardian published a piece in 2014 by Eric Hilaire and Sajid Shaikh on Jamaica’s rare wildlife – in pictures in 2014, with these amazing…
