David Ogilvy
David Ogilvy was a British advertising tycoon, known as the “Father of Advertising”. He attributed the success of his campaigns to meticulous research into consumer habits.His creative process to generate big ideas involved gathering data and using these insights to devise original, creative ideas. “Big ideas come from the unconscious,” he wrote. “But your unconscious has to be well informed, or your idea will be irrelevant.”
His creative process to generate big ideas involved gathering data and using these insights to devise original, creative ideas. “Big ideas come from the unconscious,” he wrote. “But your unconscious has to be well informed, or your idea will be irrelevant.”
