Services
Get useful data and actionable insights to solve your business challenges or questions and reduce risk
Industry/Product Category Review
We conduct exploratory and specific primary and secondary research to determine:
- Market sizing and forecasts
- Potential niches
- Key players
- Competitor strengths and weaknesses
- Trends
“If you walk into a competitive environment and they still know more about the business than you do and more about your customers, you’re going to lose.” - Mark Cuban
"Really pay attention to negative feedback and solicit it… Hardly anyone does that, and it’s incredibly helpful.” – Elon Musk
Brand/product/
service assessment
We conduct quantitative and qualitative research to test campaign and product concepts and effectiveness, product/service features and performance, and customer awareness and satisfaction.
- Quantitative Surveys
- Focus Groups
- Interviews
- Observational Research
Customer profiling and segmentation/ brand identity insights
Leverage research on customer desires, preferences and behaviour for more strategic marketing, and expand your targeted reach. We can help you identify your current customers and collect data about them through various market research methods.
"The most important single thing is to focus obsessively on the customer.”– Jeff Bezos
WHat we do?
We Organise Our Research and Analytical Processes
Data Collection
Once the business problem or research questions are clearly defined, we determine the most appropriate methodologies for obtaining useful and accurate data. We factor in your timeline, budget and research objectives to get the answers you seek, when you need them.
data analysis
We collate, organize, digitize, and validate quantitative and qualitative data before subjecting them to basic or statistical analyses, to highlight frequencies, disaggregations, connections and trends among variables, and call attention to factors you may not have considered.
Data Visualisation and Reporting
We show the findings and provide insights into the issue you’re addressing and potential solutions.