Understanding age-related risks

“Even though I learned about a multitude of other statistical distributions when I studied statistics and probability theory, I too held the intuitive view that most things follow a bell-shaped distribution. Yet they don’t. Let me tell you why, and why it matters greatly.” Leadership and managing people We Need to Let Go of the…

Cognitive bias has been identified as a frequent cause of business failure. Research suggests that entrepreneurs consistently exhibit greater overconfidence than people in other professions. Shepherd and Wiklund 2006 share the following quote from one entrepreneur who “burned through more than $20 million trying to launch a Web-based business” ” ‘Looking back on it, my…

Customer perception is how customers feel about a product and brand, based on all their interactions with your company. Understanding how your customers perceive your company can help you improve your marketing, spot opportunities to improve your service delivery, and grow your business. Because customer perception is wide reaching and impacted by almost every part…

David Ogilvy was a British advertising tycoon, known as the “Father of Advertising”. He attributed the success of his campaigns to meticulous research into consumer habits.His creative process to generate big ideas involved gathering data and using these insights to devise original, creative ideas. “Big ideas come from the unconscious,” he wrote. “But your unconscious has to…

Global economic disparities are already leading to inequities in vaccine distribution. 10 countries currently account for 75% of all vaccinations worldwide, while 130 countries have yet to receive a single dose.#BBC#OWID#covid_19#datapeople#bizectconsulting